Is Offering a Cash Incentive to Promote Breastfeeding Really the Answer?

Is Offering a Cash Incentive to Promote Breastfeeding Really the Answer?

According to a study by the University of Sheffield, mothers should be offered a cash incentive to encourage breastfeeding. The scheme, which was launched in 2014, offered £120 in vouchers to new mothers who breastfed for six weeks, rising to £200 for those who continued for six months. More than 10,000 mothers across South Yorkshire, Derbyshire and North Nottinghamshire participated in the trial which saw an increase of 6% in areas where the scheme was offered, compared to areas where the scheme was not.